Michael Bublé // Behind the Scenes
HOW WE created social media material for Michael Bublé
The world leader in music based entertainment
Sept 2020
This project took place during September 2020
Production
There were 3 main components to this Behind the Scenes production. The first being an interview with Michael Bublé on his thoughts and inspiration for the song. For this we interviewed him with an exciting background of the set to push for that BTS feeling. Next we shot a vertical 9:16 ‘TikTok’ video of Michael performing the song while he danced around the crew. And of course, we shot and photographed him as he performed during the music video.
The Goal
We worked with Universal Music Studios to collaborate on a behind the scenes video for Gary Barlow’s latest single ‘Elita’ featuring Michael Bublé and Sebastián Yatra. Due to covid, this music video was shot remotely in 3 different location with 3 production teams to do the BTS. Six and 1 coved Michael Bublé’s performance in Vancouver, B.C.
Delivery
The BTS video had an incredibly tight deadline in place. We went into immediate action by uploading all the raw footage online to the Universal editing team as soon as we wrapped. We place a high value on our customers time and understand the importance of a deadline.
Results
With over 50,000+ organic views on YouTube, the behind the scenes video was a success. The team at Universal Studios was able to utilize our footage with Gary Barlow’s and Sebastián Yatra’s to complete a BTS video shot in 3 different locations.
Love it!! 🙌 🙌 🙌
Another awesome video just love watching this behind the scenes show us how the magic is done love the finish version of the video too ️️️️️️❤️❤️❤️❤️❤️❤️
fantastic team work, love the result!
Wow! It's one thing to record at a distance, but to do a music video at a distance? I mean, I would imagine the lighting and set etc, to make sure it all blended well, that had to be a task! The video is AWESOME! Great job!
Thanks for sharing this great behind the scenes video 👍 Congratulations and a big hello !
Director’s Cut
Official Behind the Scenes
