Denny’s // Commercial
Filming a community minded commercial with the neighbourhood
The Goal
Six and 1 worked with Denny’s to help showcase their involvement with the community and neighbourhood. They wanted a fusion of real authentic connections of Denny’s employees interacting with the community, with some lightly staged shots people enjoying their grand slam breakfasts. Everything would have to have a feeling of heartfelt authenticity with the branding of Denny’s.
Production
Using our experience of documentary style event coverage, we captured real genuine smiles and laughter of the community members enjoying their Denny’s meals. Pairing those shots with some naturalistic lighting techniques for our indoor scene, the team managed to fulfill everything that Denny’s had hoped for.
Denny's is an American table service diner-style restaurant chain
June 2022
This project took place during June of 2022
Results
Serving as the first image on the Denny’s website, the commercial campaign has helped show their involvement within the community and neighbourhood. This is further backed up with a number of different videos that are being used on several social media platforms.
Delivery
Denny’s requested an array of different deliverables including a 30 second, 15 second, 6 second, square 1X1 and a vertical 9X16 spot for socials. We also helped create thumbnail headers for the landing page and community outreach section of their website. Six and 1 produced all these with a consistent look and feel throughout all the deliverables.
Website Headers
Appearing on the front page of Denny’s Canada