BCLC — Six and 1

BCLC // CASINOS BC

How to play with ocean’s 11

Delivery

Six and 1 delivered the videos on time and on budget. It was important for us to not only deliver the messaging and education behind the videos, but to also make sure we achieved BCLC’s vision of their main character to keep the content light-hearted and entertaining.

Production

The team shot in a live working casino with on screen talent and background. We were able to achieve this with a small crew size to work fast and efficiently without disturbing the customers at the casino. Working with talented actors gave us the flexibility to try several different types of takes which played into the “Ocean’s 11” vibe.

BCLC is a Canadian corporation offering gambling products including lottery tickets, casinos and legal online gambling

July 2019

This project took place during July of 2019

The Goal

BCLC wanted a series of 3 videos to help new customers learn how to play popular games at their casinos in a fun and enticing way. For this, Six and 1 helped create the look and feel of an “Ocean’s 11” style character and video. We assisted with casting, location scouting, storyboarding, and all facets of production and post-production.

Results

All 3 videos were well received by the BCLC team as they hit the intended target of fun and educational content. After 3 years the videos still serve on the BCLC website for all new players to learn the basics of roulette, blackjack, and slots.